When I outfitted people at Ducati New York, I made sure to make every customer feel welcome, regardless of gender. It’s good business if nothing else since money spends the same no matter which gender it came from. When I was the service manager at Pro Italia L.A. I did the same with service customers - after all, most men or women had similar levels of technical knowledge and everyone likes to be treated well. The more people who ride well, the better off we are as a group since the general public is less likely to tar us with stereotypes/pass unfair laws like bike bans/be careless around riders on the road if they actually know someone who rides.

Truly a case of ‘united we stand, divided we fall’ if ever there was one.

Nice job on the site, BTW.